Monday Feb 26, 2024

6. B2B Tech Sales Enablement with Ed Badawi (Sales Inc)

The theme of our sixth podcast episode is B2B Tech Sales Enablement.

Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc.


In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance of aligning sales and marketing teams and tells the story of his journey in the sales industry.

Ed also discusses the challenges faced by salespeople and the need for empathy and problem-solving. He highlights the significance of storytelling and the role of content in sales, emphasizing the need for a cohesive and strategic approach.

The conversation explores the importance of aligning success metrics, the pitfalls of hiring more salespeople without a clear strategy, and the role of empathy and humility in achieving high performance.

Key Takeaways

  • Aligning sales and marketing teams is crucial for success.
  • Understanding and addressing customer problems is key in sales.
  • Telling a meaningful story and creating relevant content is essential.
  • Salespeople face challenges and rejection, requiring empathy and problem-solving skills Aligning success metrics between sales and marketing is crucial for effective collaboration and achieving business goals.
  • Hiring more salespeople without a clear strategy and structure can lead to chaos and high turnover.
  • Empathy and humility are essential qualities for building strong relationships with customers and creating a positive sales experience.

About Ed Badawi

Ed is the Founder & CEO of Sales Inc, a Sydney-based company that provides businesses with the proven strategy & practical support required to generate more sales. We do this by offering Sales as a Service for companies and practical sales strategy workshops for business leaders across all industries (B2B & B2C). Their unique approach to generating and consolidating commercial outcomes has been 'forged in the fire' and is 100% scalable.

Ed is passionate about raising the selling standards of businesses and the sales experience of consumers. He and his team know that business leaders and their sales teams can influence consumers in a customer-centric manner that creates a win-win-win outcome that simultaneously improves the financial, physical and emotional health of everyone involved. Sales Inc works with start-ups through to global enterprises across APAC and North America.


B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services

Follow Filament on LinkedIn.  

Connect with Jeremy Balius.  

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