B2B Tech Marketing Talks

3. Opportunities in the Channel with Jay McBain (Canalys)

The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business models of the past - delivering smart, timely, and actionable market insights to IT, channel and service provider professionals. Prior to Canalys, Jay was the Principal Analyst of Channels, Partnerships and Ecosystems at Forrester, has held leadership positions in channel SaaS companies, and got his start at IBM and Lenovo. In this conversation, Jay brings extensive insights to topics including the recent announcements made at Microsoft Inspired, how AI will be embedded in future partner services, how routes to market are diversifying rapidly and many other important topics relevant to channel and partner leaders. Enjoy the conversation! Connect with Jay McBain on LinkedIn: https://www.linkedin.com/in/jaymcbain/ Discover Canalys: https://canalys.com/
__________
B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.
For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services. 
Follow Filament on LinkedIn.  
Connect with Jeremy Balius.  

2. Selling To And Through Partners with Bryan Williams (Hockey Stick Advisory)

Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament.
The theme of this second episode is Selling To And Through Partners.
Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders.
Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growth motions, as well as establish partnership ecosystems to enable revenue growth through network effects.
Prior to Hockey Stick Advisory, Bryan was the Director of Partnerships, Ecosystems, and Apps at accounting software Xero, where he was responsible for the growth of ecosystem partnerships in Australia and New Zealand.
With such significant experience, Bryan brings a wealth of expertise and valuable insights for anyone building partner programs or looking to expand on their partner networks, as well as for partner marketers who are selling to and through partners.
Enjoy the conversation!
Connect with Bryan Williams on LinkedIn.
Discover Hockey Stick Advisory and Partner Leaders.
__________
B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.
For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services. 
Follow Filament on LinkedIn.  
Connect with Jeremy Balius.  

1. Partner Enablement with James Davis (Pax8)

Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament.
The theme of this first episode is Partner Enablement.
Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8.
James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a cloud marketplace ecosystem.
Enjoy the conversation!
Connect with James Davis on LinkedIn.  
Discover the Pax8 Academy.  
Find out more about Pax8.   
__________
B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.
For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services.  
Follow Filament on LinkedIn.
Connect with Jeremy Balius.