Wednesday Jan 17, 2024

5. Content Marketing and the CTO with Anthony Spiteri (Veeam Software)

The theme of our fifth podcast episode is Content Marketing and the CTO.

Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software.


Anthony Spiteri shares his origin story and career progression, from starting in tech support to becoming a regional CTO for Veeam. He discusses the early days of blogging and content creation, as well as the importance of authenticity in communication.

Anthony also talks about the challenges of communicating complex topics and the rollout of Veeam's V12 release. He provides insights into how B2B tech marketers can approach CTOs and build relationships. Finally, Anthony shares his future focus and big bets for 2024.

Key Takeaways

  • Authenticity is key in content marketing, allowing for a more personal and relatable approach.
  • Communicating complex topics requires distilling information into digestible presentations and easy-to-understand statements.
  • Building relationships with CTOs involves understanding their interests and needs, and offering compelling technology solutions.
  • Approaching CTOs with a sales-focused mindset is not effective; instead, focus on forming genuine connections and providing value.

About Anthony Spiteri

Anthony works in Product Strategy, the Office of the CTO at Veeam Software, leading the technical engagement with Analyst and Media in APJ as Regional CTO and official spokesperson, which extends globally. As Lead Cloud and Service Provider Technologist, Anthony focuses on customer and partner engagement on all aspects of technology relating to modern data platforms, automation, IaaS, BasS, DRaaS, Public Cloud, storage, networking and compute.

Anthony also generates content, evangelizes and participate as a keynote speaker at major industry events while also collecting product feedback and engaging with Product Management and R&D.

Anthony previously held engineering and architectural lead roles at leading Cloud providers and have a Master’s Degree in Network and System Administration (Distinction) from Charles Sturt.

He can be found blogging at or hosting the Great Things with Great Tech Podcast at


B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services

Follow Filament on LinkedIn.  

Connect with Jeremy Balius.  

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