17. MSP Strategy with James Davis (TSP Advisory)

The theme of our 17th podcast episode is MSP Strategy.

Joining our host Jeremy Balius to discuss all things strategy for MSPs in 2025 and beyond is James Davis from TSP Advisory.

Summary

In this conversation, Jeremy Balius and James Davis discuss the evolving landscape of IT services, particularly focusing on Managed Service Providers (MSPs) and the challenges they face. James emphasises the decline of traditional support services and the need for transformation in the industry. He highlights the depersonalisation of IT services and the aging demographic of business owners, which affects their ability to adapt to market changes. The discussion also covers the importance of understanding client needs, the emergence of Technology Solutions Partners (TSPs), and the strategic shifts required for businesses to remain relevant in 2025 and beyond. James advocates for a top-down approach to strategy, urging businesses to focus on solutions rather than merely adding products to their offerings.

Key Takeaways

• Support services are becoming obsolete due to evolving technology.
• Clients require less traditional support as technology advances.
• The industry is facing depersonalization, making differentiation harder.
• Many business owners are nearing retirement and may lack motivation to adapt.
• Transformation in the industry is essential for survival and growth.
• Understanding client needs is crucial for effective service delivery.
• The concept of Technology Solutions Partners (TSPs) is emerging as a new model.
• Businesses must shift from product-centric to solution-oriented strategies.
• A top-down approach to strategy is necessary for meaningful change.
• Transformation is a long-term process that requires commitment and planning.

About James Davis

James Davis, the Founder and Chief Strategy Officer of The TSP Advisory is on a mission to make the Technology Services Industry more cohesive and help Partners transform their businesses into modern Technology Solutions Partners to meet the needs of current and future clients in the decade ahead. He has been in and around the industry for over 15 years working in various roles this unique experience enables him to directly engage with Partners to help them articulate their vision, develop strategy and guide execution all while sharing wholistic insights to the wider ecosystem and bring it closer in a cohesive way to achieve better outcomes. 

Connect with James on LinkedIn.

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Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best.

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